Tendril’s production partners at Psyop re-introduced us to the team at PARTNER, an agency purpose-built to guide and run all VIZIO’s marketing efforts. Tendril was invited to design and create two films showcasing the key features and benefits of VIZIO’s P-Series X Quantum and Dolby Atmos product lines.
Our goal was to define a visual thread for each of the films that could be used as a transition device to and from a series of gorgeous product renderings and artful technical demos. The minimal environments were designed to echo the material quality and palettes of each of the devices.
For Atmos, the key creative challenge was to find a unique and beautiful way to visualize sound propagating through space. The speakers within the Atmos system are designed to reflect and focus sound to maximize sensory immersion. At an early stage, we imagined that the environment might be largely invisible, and revealed only when pulses of sound passed over its surfaces. We experimented with vibrating strings and strands flowing through and wrapping surfaces in space.