ESINO LARIO BRAND DIGITALE / As my MA's Thesis project, I designed the digital identity of Esino Lario. The contents are all data based: I used the insights and evidences from the research and the interviews to the population (inhabitants and holiday-makers) to define how Esino Lario could be translated on Instagram without losing its authenticity and original spirit.
FEED / The hidden beauty and peculiar identity of the place according to the feelings, memories and words of the locals.
IG STORIES HIGHLIGHTS / The former IG account of the place was lacking an information hierarchy. As a result, the communication was too noisy and the identity of the place didn't emerge clearly from the IG account. I used the Highlights features to fix this problem in order to ease the followers' fruition and give relevance to some elements of the place.
See more contents here: https://www.instagram.com/xyztesi/?hl=it
See the MA's thesis book here: https://www.behance.net/gallery/82616149/Esino-Lario-Brand-Digitale-MAs-Thesis-Book
INFO
This project is part of my MA's thesis titled Esino Lario Brand Digitale. Strategia social per il posizionamento e la valorizzazione dell'identità di un comune montano del nord Italia.
Supervisor: Marco Ronchi
Course of study: Master in Communication Design at Politecnico di Milano, AA 2017/2018
Graduation: April, 2019
CREDITS
Contour map pattern source: Freepik.com.
