Tartu 2024 European Capital of Culture | 2019
Event Series' Visual Identity
The European Capital of Culture 2024: _____ is a series of events aimed at the local governments of South Estonia applying together with Tartu for the title. The aim is to discuss and highlight the pecularities of each county in Estonia and Europe. The goal of the event series is to understand and explain how people in each county can get involved and engage in the activities of the European Capital of Culture.
The visual concept is based on the contour line of each county. When simplified, it creates an abstract yet recognizable geometric shape. Thus, each visual is unique to the county where the event is taking place and ultimately creating a design system.
"Having outsourced creative solutions from different agencies over the years, I can assure that working with Homne has been one of the most enjoyable. Jakob's methodological approach to the starting point is most likeable, as it always results in thoughtful solutions and makes us as a customer feel valued.
When designing, he always takes into account the specifics of the medium – both on the web and in print, the result has always been eye-catching, clear and engaging. Jakob's willing attitude shows once again that we are valued, as time schedules tend to be tense. All these arguments make Homne a very reliable partner to whom we always turn first."
— Kaspar Aug, Tartu 2024 Marketing Project Manager
Project Lead: Jakob Päll
Art Direction, Graphic Design: Jakob Päll
Photos: Mikko Leo Selg
© Homne 2020