Tzu Chi, a large-scale new religious organisation in Taiwan, is taken as the research focus of this paper and its self-made documentary television series are used as the research basis. Not only does documentary have the ability to mobilise and build awareness about social issues, it also reflects the interaction between the community culture and individual participants. This paper first defines the meaning of new religious communities, then refers to the sociological theory of collective action frames on the exploration of social communities’ intentions and the methods they use while trying to communicate with the outside world, and further analyses the cultural background during the formation of the concept of Tzu Chi and its special community culture: learning from the models. That is, in this paper, documentary is regarded as a medium that uses role models to create narratives and further lead to certain desired behaviours.