2019 Chinese New Year Gift Box Design




2019 Chinese New Year Gift Box Design
2019 新年猪饱盒

TIME:2019.1



△ 2019 RED Chinese New Year Gift Box    2019年小红书新年猪饱盒















2019 is the Chinese Lunar New Year of the Pig, so what will you eat for the New Year’s Eve?  Come to our gift box, we will give you all the best wishes!  This year, Captain Shu is transformed into a good luck pig, with a practical and interesting gift box to accompany you for the New Year~​​​​​​​

2019年是中国农历猪年, 新年年夜饭吃什么?来一份肥肥美美的猪饱盒吧! 祝你百尺竿头旗开得胜、家肥屋润家和圆满、笑口常开福运常在、腰缠万贯鸿运当头、大显身手拔得头筹! 这个新年,薯队长化身一只好运小猪猪,带着实用又好玩的猪饱盒陪你过新年啦~






The design elements of the gift box are all related to pig and food. 
Captain Shu became the icon and thbrand spokesperson of the gift box.

“猪饱盒”是美味限定礼盒,设计元素都与猪和食物有关。 薯队长在其中化身为“猪饱盒”品牌的ICON,成为“猪饱盒”的品牌代言人。









The RED pokers help the King、Queen and Jack solve the problem of what to eat every day.
Different colors represent different 
combinations of a variety of delicious food.

【大娱大肉】扑克牌,帮助King、Queen和Jack完美解决每天吃什么的问题。
 不同的花色代表不同食物,组合各种美味搭配。






In the RED Cup, we chose the limited red of RED as the color, and the frosted matte texture makes it more advanced.
Matching the pig year limited Captain Shu environmental cup cover, it is more convenient to carry around.

【饮以为乐】保温杯的颜色选用了小红书限定红色,磨砂哑光更显高级质感。 
搭配猪年限定薯队长环保保温杯套,随身携带更方便。






The RED Book is a recipe that represents the four seasons.
If you can't decide what to eat, let the Captain Shu tell you.

【食运亨通】笔记本,这是一本代表四季的食谱。 
不知道吃什么,那就让薯队长来告诉你。











Graphic Design 视觉设计:Lala /  Cherry / 紫辰 / 鸡蛋 
Film Creative Director 视频创意:Cherry
Photography & Film 摄影摄像:RED Studio​​​​​​​


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2019 Chinese New Year Gift Box Design
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2019 Chinese New Year Gift Box Design

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