Tendril’s production partners at Psyop re-introduced us to the team at PARTNER, an agency purpose-built to guide and run all VIZIO’s marketing efforts. Tendril was invited to design and create two films showcasing the key features and benefits of VIZIO’s P-Series X Quantum and Dolby Atmos product lines.
Our goal was to define a visual thread for each of the films that could be used as a transition device to and from a series of gorgeous product renderings and artful technical demos. The minimal environments were designed to echo the material quality and palettes of each of the devices.
In the case of PX Quantum, we found the inspiration we were looking for in the underlying technology. The panels contain billions of nanometre size semiconductor particles called quantum dots that have some very interesting optical and electronic properties. We imagined these particles activated and illuminated by light, congealing and swirling together to form images on the surface of the display.