Living Essence - a range of Kitchenware from HomeTown, introduced a brand new premium crockery segment.

The Task:
To launch the vibrant range of crockery through an interesting story.

The Challenge:
To tell a unique story and yet differentiate the variants from one another.

Design Inspiration:
The lifestyle collage of the modern traveller. This traveller wanders across the continents…
his shopping basket is potpourri of a variety of unrelated objects that he pics up from different corners
of the world. His collection - an eclectic mishmash of memories.