Ципа Моя (Tsypa Moya which means My Chick) is a new generation of street food. Healthy and high-quality cheat meal.
The existing points of fast food do not mean the concept of healthy food. There are many questions to the purity, freshness of the products. Street food in Kiev is quite diverse, however, a rather large category of people prefer not to eat fast food.
Our goal was to attract a wide audience, focusing on the advantages of the brand being created:
- 24-hour format
-Good selection of healthy food
That's why, the brand should:
- be emotional and warm
- show off quality and purity
- be understandable to a wide audience
- be easy to communicate
One more corporate identity for another tasty project. Ципа Моя is a fast and healthy food restaurant which specializes in chicken. The logo had to reflect the focus of the restaurant and convey its friendly atmosphere. We offered an image of a funny chick, wrote the name in an easily readable font and presented them in a bright color scheme.