BOUNCE DREAM CREME PACKAGING SOLUTIONS
Bounce is a ITC sunfeast product, it's a premium sandwich cream biscuits range.
Watermelon
Litch
Vanilla
and duel cream also
Strawberry and Vanilla
chocolate and vanilla
This packaging inspired by
Minimalism that lets color shine
Bright gradients
Flat illustration
Atypical packaging design
Bright gradients
Flat illustration
Atypical packaging design
The concept behind making the following explorations and final product of packaging is to show the new flavour.
Various elements with it was to create something that not only represent the flavor but shows the natural elements. And how natural the flavor is!
Also, elements of the fruits have been added in an illustrated way to attract mainly kids.
Also added the creamy effects to the packaging to show the yummy side of it.
Used strong attractive colours for product and fruits in a monochromatic way just to attract kids
Various elements with it was to create something that not only represent the flavor but shows the natural elements. And how natural the flavor is!
Also, elements of the fruits have been added in an illustrated way to attract mainly kids.
Also added the creamy effects to the packaging to show the yummy side of it.
Used strong attractive colours for product and fruits in a monochromatic way just to attract kids
Keeping the background colour cool and light product and fruits are in main focus. Also the background colour shows the watermelon green colour.
Over all this packaging mainly focusing on the creamy side of it.
Over all this packaging mainly focusing on the creamy side of it.
Client : ITC sunfeast
Agency : FCB Ulka
