Fine contemporary jewellery - real luxury means quality.
Culet stands for classic, timeless beauty, using the highest quality materials, finished by hand. Authentic luxury - incorporating precious materials including real gold and diamonds.
Designed in Amsterdam.
The branding aims to reflect the personality of this modern and young independent women who looks to treat herself with trending, but top quality fine products at competitive prices. Elegant with a touch of classic, but at the same time modern, sutil and femenine. Focus on giving authenticity and reliability to their future costumers, using precious materials through an ethical and transparent supply chain.
The project involved the whole branding design from an existing predesigned logo, which developed in a number of variations for different applications; and including color palette, typography, custom exclusive patterns, stationary and packaging concept (boxes and bags).
It also had a second stage of two alphabets designs, to be used as a collection of pendants.
Alphabets design for pendants collection