Men Against Gun Violence
Men Against Gun Violence is a bipartisan no-profit aimed at curbing gun violence perpetrated by men. It's aimed at all forms of gun violence not just mass shootings e.g. In 2010 alone, 19,392 Americans used guns to kill themselves. After MAGV was formed I was asked to take a look at the a new identity to replace the existing one.
Men Against Gun Violence is a bipartisan no-profit aimed at curbing gun violence perpetrated by men. It's aimed at all forms of gun violence not just mass shootings e.g. In 2010 alone, 19,392 Americans used guns to kill themselves. After MAGV was formed I was asked to take a look at the a new identity to replace the existing one.
Previous logo:
Organizations, sketches and fonts:
Concept 1: Crime Scene Tape
Taking a lead from the previous logo I used crime scene tape to rearrange the 4 words of the name into something more interesting.
Taking a lead from the previous logo I used crime scene tape to rearrange the 4 words of the name into something more interesting.
Concept 2: Evidence Marker
Also from a crime scene these 'A' shaped cards are used to identify evidence by crime scene investigators.
Also from a crime scene these 'A' shaped cards are used to identify evidence by crime scene investigators.
Concept 3: Body Outline
Originally in chalk but now in tape, the corpse's outline is another recognizable symbol from the crime scene.
Originally in chalk but now in tape, the corpse's outline is another recognizable symbol from the crime scene.
Concept 4: Body Outline #2
This concept blends a body outline into the stripes of the US flag.
This concept blends a body outline into the stripes of the US flag.
Concept 5: Bullet holes as stars
This concept replaces the stars and stripes of the flag with bullet holes and type.
This concept replaces the stars and stripes of the flag with bullet holes and type.
Concept 6: Fractured Flag
In this concept the flag is given a fragmented form to convey the breaking up of communities and political groups across America over this issue.
In this concept the flag is given a fragmented form to convey the breaking up of communities and political groups across America over this issue.
...and this logo also won an international design award.
