Below are some outcomes following my week at Station Rd. Marketing.

The insulation industry has changed dramatically over the past several decades...The 1950s saw the creation of polyester foam and polyethylene, while the 1970s boasted about phenolic and formaldehyde foam. More recently, Aerotherm has been the focus as it has become the more effective solution to modern day construction. The cutting edge nano-technology is composed of tiny glass microspheres and aerogel making it a durable material that offers the most value per inch as well as up to a 35% energy saving when compared to other previous insulation types.

As consumer and business attentions increasingly turn to energy efficiency levels across the board with the end goal to reduce usage levels, good insulation has proven vital when considering the optimisation of home energy efficiency with over 45% of heat energy being lost in properties with poor insulation. Thermorend has worked to tackle this issue and believes that Terrix will play a key role in providing forward-thinking solutions to this issue. Using Aerotherm which has an optimum depth of 1mm is working to eradicate presumptions that thicker insulation products are the best - is not necessarily true. The flexible material has been found to be a highly effective insulator with the lowest thermal conductivity of any solid with happy clients including Axa Insurance, Wales & West and Pembrokeshire Housing Association. These groundbreaking discoveries have allowed the progression of the insulation industry to advance to a higher level.

Speaking of the product launch, CEO of Thermorend, Brett Langdon said: “This will be the start of a insulation revolution within the industry, as we know from our research and experience that thicker isn’t always better, as we’ve been previously led to believe with the more archaic products on the market, and we’re working to challenge traditional assumptions surrounding insulation systems".

"I am incredibly proud to share this new technology with the UK property market this Spring and it’s something which has been in the making for quite some time. It’s incredible to see how these new products have performed at incredibly high standards and to know that we have been able to support organisations and individuals by offering the right solution to create not only effective but sleek finishes to projects is unbelievable. As we work to continue our product distribution and training within this area, I look forward to seeing what we can further achieve.”.

For more information about Thermorend products and services, visit the official website www.thermorend.com

Rendering a property is essential when guaranteeing protection, failing to do so can lead to the ingress of water and the development of external debris. These can later progress into dampness and damage to the infrastructure which can make a property dangerous to inhabit with worse cases leading to demolition as the building no longer complies with UK Government regulations and standards.

Using our Terrix flexible base coat and Polymer-Silicate fibre top coat helps weather-proof your property. Its lack of surface electrostatics helps aid the resistance against dirt. This not only improves property appearance, but provides protection against algae growth as well.

Optimising home energy efficiency has become vital for property developers, investors and owners. According to IdealHome ‘around 30% of energy used to heat a home is lost through its external walls’ therefore, suggesting a large amount of wastage. Increasing thermal efficiency aids in reducing heating bills and helps in improving the properties Energy Efficiency Rating which is a strong selling point for potential buyers.

Our Polymer-Silicate renders can be offered as a complete external wall insulation system, in conjunction with a choice of insulation. At Thermorend we also offer internal wall insulation such as our newest nano-technology product - Aerotherm. Preventing conductive heat from escaping, Aerotherm is made from hollow glass microspheres which absorb and reflect energy back into the room, ensuring wall-to-wall distribution of heat.

Quality is of key importance when choosing the right render product for your property. Cost effective choices can be crucial when adhering to a budget however, it is important to find a solution that is also both effective and attractive. It is always worth considering the final visual aesthetics as some renders can be applied as a final coat.

Our specialist experts work in conjunction with global chemical manufacturing specialists, the PCC Group, focusing on key elements such as aesthetics, functionality and affordability which helps secure the quality of our Terrix render product. 

Our PolymerSilicate render has all the advantages of existing building market silicate renders without the limitations related to the application process. Suitable for spray applications, Terrix render is up to 5x faster compared to those on the market and will never delaminate due to being adhered to a substance by a chemical reaction.

First impressions alter opinions drastically and though the external appearance doesn’t determine the overall quality of the property - it can be a large factor in the decision making process for potential buyers. According to Susan Clayton, an Environmental Psychologist, to “many people, their home is part of their self-definition” - which is why improving your property’s appearance is something to consider.

When refining the finishing touch on your property, use our Terrix flexible base coat and Polymer-Silicate fibre top coat. It aids in tying in existing and newer additions (such as extensions) as well as providing a visually connected finish to both smaller and larger scale developments. The Polymer-Silicate fibre top coat also has minimal ongoing maintenance costs, making for an improved living situation for current and future residents.

Controlling your property’s moisture is incredibly important. A breathable property can be obtained by focusing on both internal and external aids in order to prevent destructive water collecting.

At Thermorend we have created the perfect formula for our Terrix render products that reduce moisture and condensation. With full vapour permeability and low water absorption, we offer protection against the accumulation of harmful water within the building fabric.

To find out more about our products visit http://www.thermorend.com/ products/ or to speak to a member of the team, contact us by email at office@thermorend.com or by phone 01656 662 096.

Lush have announced the closure of its main social media channels. With over 570,000 Instagram, 200,000 Twitter and 400,000 facebook followers - the time is right for such action after Lush stated “social media is making it harder and harder” to communicate with customers directly. It could come as a new ethical protest against paid advertising as Lush explained being “tired of fighting with algorithms” and did not want to pay to be seen by its audience. So how will this have an effect on the way in which Lush has not only contact with customers but also how it markets products directly to its audience? And will this prompt a shift in the way in which current b2c through social media currently works?

Heavy focus on visual content has always been a way of encouraging audience engagement and the share ability of such content often determines how well the audience can respond to the content. As time has progressed and platforms have developed, there has been a shift in how companies put their products across with marketers suggesting a more casual approach to create a friendlier face to a brand.
Utilising its 105 shops across the UK, Lush will encourage individual stores to post updates and responses back to its customers. This will help in the development of personalised non-structured postings, one store may share about a local in-store activity and the others may post about any deals, events or employee updates.

Consumers have needs therefore, performing to those expectations, a brand can create transparent trustworthy interactions with their audience. With this in mind, it is important to explain why b2c marketing is essential and why adjusting to increasing customer expectations is vital. 9/10 consumers have said that they would pay more for a superior experience and 60% will try a new brand for a better experience. This indicates that it is all about engaging and interacting with the audience rather than pestering them.
With this in mind, Lush has decided to keep its individual shop accounts open as an attempt to create more personalised interactions between the company and consumer. Focusing on individuals allows the growth of personality between each account, this effectively would lead to more customer engagement - creating relationships between those working for Lush and their loyal local fanbase.

It can be hard to create a brand that stands out against competitors. Visual aesthetics are great but if the products are of low quality, the service is substandard and there are no real b2c relationships - the brand will fail to succeed due to 78% of customers bailing on transactions with companies because of poor experiences according to The Corporate Executive Board. Customers want to identify themselves through their choices of brands, which could explain why the best-loved brands use personality traits such as being youthful, sexy, wealthy and forward thinking - they know their audience wants to emulate these characteristics.

Never one to not challenge current affairs, Lush is best known for its proactive and sometimes controversial movements. Inspiring its audiences to rethink how they function daily, they have become well known for ethical choices. This has helped them grow within the market as 64% of customers cite shared values as the primary reason for strong brand relationships. If a brand is representing a fight against animal testing, you want to be known for supporting it. If a brand raises awareness for charities, you want to join the cause and if a brand promises fresh healthy products, why wouldn’t you want to use them. These core morals of Lush are what have made their identity prominent and respected by their audience.

Ditching main social media channels may be the the first movement for other brands to follow however, some may feel safer sticking to what they feel is the best, that being traditional b2c contact through online platforms. There is no denial though that this is not a ‘mistake’, Lush has a strong fanbase, a new refreshingly personal approach and a clear plan on how it will keep itself from falling into over commercialised content that would eventually deter customers.