Interview with Merkley+Partners CD for Mercedes-Benz
#artworktoday​​​​​​
Creativity Meets Efficiency
Artwork is now more than ever "hard work". 
Anyone working today as an art director for top brands with high aesthetic standards must be equally efficient and creative.
What are the special challenges? What solutions are there when every detail has to be developed in high-quality motifs?
We met ​Creative Director Armando Diaz from Merkley & Partners in New York​ and he gave us an insight into his work as well as in the development and change of the production process for image content for his customer Mercedes-Benz USA. An amazing example of efficient artwork.

How did you come to graphic design?​​​​​​​
"As a child I was always fascinated with drawing, architecture, and artwork. The fascination grew into a passion of mine when I took to graphic design in high school. After graduation I decided to go to art school in New York City and loved it. It was both NYC and Pratt Institute that was able to open my mind creatively and grant me access to some of the most influential professors in the system. ​Here I learned how to think outside of the box with all sorts of materials in a practical manner. I strongly believe that a good sense of materials makes for better artwork. During my four years at Pratt I became Intrigued by the automotive world. It started with automotive photography for friends and later developed into the study of how the cars are built. Soon after I landed a job with Mercedes-Benz USA as a Graphic designer. This is where I was really able to expand my mind in the automotive world as a Creative ​and further pursue a creative career in Art Direction."

What fascinates you about the imagery in the automotive sector?​​​​​​​
"At first all I wanted was to create automotive imagery. It later developed into making images and animations that feel emotional yet heroic. In the automotive sector, I am fascinated with all of the different lighting scenarios cars can be shot in. The materials of a car work well with natural lighting, studio lighting, the golden hour, and night scenes. Running into an image that shows both the car and lighting within the scene work in harmony – makes for a beautiful image."




For more landscapes, cityscapes and automotive backplate images, HDR domes and 360° photos visit our website maground.com​​​​​​​
Interview with Merkley+Partners CD for Mercedes-Benz
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Interview with Merkley+Partners CD for Mercedes-Benz

Armando Diaz from Merkley & Partners gave us an insight into his work as well as in the development and change of the production process for imag Read More
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