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DC introduces Rally as it's 6th sport and presents the Pro_Spec v 1.0 & Chicane
DC introduces Rally as it's 6th sport and presents the Pro_Spec v 1.0 & Chicane
During 2005, DC added Rally as a new sport and category to their already comprehensive line up (Skateboarding, Snowboarding, Moto, BMX, Surf). This decision was off the back of DC co-founder Ken Block and DC Moto athlete Travis Pastrana being added to the USA Subaru team and the increasing presence of the sport as a future interest in the consumer segment globally.
This decision meant that DC would be supporting the addition of this sport with all corresponding DC energies and resources, across Product R&D and development, Marketing and Athlete support, advertising, web etc.
10 years later, what started as a fledgling sport with little financial support as compared to the rest of the sports has now become a category contender at DC, thanks in no small part to Ken Block who personally led the marketing blitz, taking on the web with his Gymkhana series.
This is how it was launched...
This decision meant that DC would be supporting the addition of this sport with all corresponding DC energies and resources, across Product R&D and development, Marketing and Athlete support, advertising, web etc.
10 years later, what started as a fledgling sport with little financial support as compared to the rest of the sports has now become a category contender at DC, thanks in no small part to Ken Block who personally led the marketing blitz, taking on the web with his Gymkhana series.
This is how it was launched...
So how does acompany with its roots firmly entrenched in skateboarding come out with the aprogressive and mindset challenging Performance Driving Product? Simple answer because Ken Block, Co-Founder and Chief Brand Officer and Travis Pastrana,Motocross Champion, needed a decent pair of shoes to race in.
TravisPastrana has taken his obsession of pitching things sideways as he calls itand has teamed with Ken Block to take his success from two wheels to four. Theduo in the process has surprised critics with a phenomenal inaugural season,entering this years Rally America National Championship as factory Subarudrivers, and individually threatening the 2006 National Championship.
As seen inall that DC engages, we do so with the view of bringing our own DNA,progressive attitude, and technical innovation that means the PRO SPEC1.0.Taking the most innovative and progressive developments of skateboardingtechnology, DC has once again broken away from traditions to introduce thefirst performance driving shoe and in the process, challenge industryexpectations.
The PRO SPEC1.0 underwent an intensive development process to meet the strict guidelinesenforced upon performance racing products. Born from a product category thatalready demands hi tech materials and production, DC further pushed boundariesand introduced patented DC technologies including DGT™, HEEL GEL, DROP-IN justto name a few.
Bringing afresh perspective to the world of performance driving products, Ken Blocklooked to embrace the experience and learnings of DCs skateboardingtechnology and utilise that in the development of the ultimate drivers boot simply because he and Travis needed one.
That meantstarting at the point of contact, developing an innovative, patent-pending fireresistant DCT rubber bottom that provides maximum control and stability important when you consider what braking and acceleration depends upon atspeeds in excess of 100 mph in night conditions. Providing a full lengthremovable lightweight midsole with DCs Drop-In Cushioning system providedexceptional shock absorption, something that Pastrana and Block look for whenracing for 2 days over 250 miles of roads.
ProfessionalRally Racing pits drivers against the course, the elements, natural obstaclesand the clock. And for the odd couple, it has become just a different extensionof their respective talents, and DCs innate drive to develop progressiveproducts, focused on athlete comfort, performance and pushing the limits.
