蘊泉庄 YUN ESTATE HOTEL

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蘊是一種飽滿圓潤卻虛懷若谷的生活態度，潛藏光芒不曝，誠如標誌將英文「YUN」藏在「蘊」字中，典雅禪意的庄園設計，最樸實無華的極簡，反映最自在從容的生活哲理。擷取飯店格柵的視覺語彙，用五地蘊育的天然地景轉化為設計，在這塊倍受天眷的土地，溫潤的山泉洗滌身體的每一寸肌膚、心靈的每一分盼望，獲得最好的滋潤與平衡。

由傳統酒店式公寓轉型為頂級溫泉飯店的蘊泉庄，重新定位品牌策略與目標客群，以親⼦互動與家庭休閒需求為⾸要考量，結合在地觀光特色，打造精緻簡約、暖⼼服務的度假環境。全新的品牌識別系統，建立由內而外的品牌一致性，將業主對品質的苛求，體現在品牌形象整合的細節中。

Yun Estate Hotel has re-shaped its business model from service apartment to top-tier hot spring resort by shifting its TA to family and young couples. The objective is to establish a stylish, welcoming and delicate holiday getaway by incorporating local tourism and 5-star resort services. We created a consistent and sound brand identity system, plus numerous hotel amenities and signage system to outshine the hotel’s exquisiteness and deliberation.