MZ72 x Paiheme Studio Collab
I've been commissionning by MZ72 to design 2 t-shirts and the communication medias that would promote them.
I've chosen two main japanese cultural elements : Daruma and Takoyaki.
For the artistic direction, I was mainly inspired by toys boxes and magazines from the 60's.
A short video to show you steps of the creating process.
Here are the sketches I sent to the client. If my works are familiar you may recognize some concepts that I used for other projects too. :)