The concept of this Caribou Coffee annual report is stemming from the idea of growth. They want to expand further and they want to communicate that to their investors. The goal was to integrate the companies current branding system and create something new with it.

 

I wanted to maintain the feeling of warmth, coziness, and their aesthetic of contemporary rustic. Caribou Coffee also communicates playfulness with their organic illustrations amongst their formal attributes in photography and typography, which was considered during the process.

 

The photography is original

 

*student work