Sika Design is a handmade furniture company based out of Rynkeby, Denmark. They provide crafted, aesthetic furnishing solutions for home owners, restaurants and hotels. Sika Design USA, their North American branch, needed to update their online store design. Their original e-commerce site was based off of the Denmark online store design. Due to branding guidelines from the mother company, the new USA design needed to stay visually relative to the Denmark site.
Working closely with Sika’s project manager, I was able to give their site a face-lift, while maintaining brand similarities between the USA and Denmark branches. I achieved this by using their brand typeface site-wide, categorizing the menu in a similar structure, and staying true to brand colors and images.