Xlear, Inc. is a health and wellness company based out of American Fork, Utah. They are recognized as the leading manufacturer of xylitol-based products in North America. The transition from “Mom & Pop” business to a leading company in the industry is a big one. Xlear’s online shopping needed a serious renovation, and not just in design. Every part of their store, minus branding, required reconsideration. Working with major players in their internal team, I took lead on breathing aesthetic life and organization back into their multi-store e-commerce experience.