Big Bubble Theory
BBT — Creative Bubble Tea

There are many different interpretations of this drink, and en masse they all look identical – animated cartoon style motifs, round inflated fonts with glitter, “cute” personalities. In the Big Bubble Theory project, following the conceptual title, I have tried to abstract the visual noise from all this and to create a no less conceptual visual, and also one which is no less appetising because of this. The manufacture of this drink is a scientific process, but a creative process as well. It is for this reason that a riot of bright colours, minimalism and purity, which are also useful for creativity, predominate in the firm style.


Big Bubble Theory