This was a team work project with the goal of creating the visual identity, branding and positioning for a pub that would be open within 40 days or so.

The visual identity of the house started from the concept of immersion, since it was to be a house of music, integrated with coffee, collaborative fashion and tattoo studio.

The brand should convey fun + diversion + art and immersion into it all in one place.

It was something new in the city that nobody knew yet, we opened the social media and began to post videos that brought the concept of the brand and invited people to think about what this new house would be.

In 40 days we achieved almost 3000 followers in an organic way and we fulfilled the objective of arousing the curiosity in the followers, we created identification with the brand and with some other methods of advertising we had a full house debut.