Akis Petretzikis constantly innovates with new products and fresh books. At the same time, he is becoming increasingly established in public awareness as a connoisseur
in modern Greek cooking. His book aims to become a reference point of the traditional
and modern Greek cuisine through its hundreds of favorite recipes and its timeless, friendly design.
We focused on a “Greek” white and blue color palette to highlight tradition and authenticity. Familiar photos with playful illustrative interventions, hand-written
notes by Akis and a minimal design create a more personal look and feel and present
a contemporary, youthful outcome.