To engage young people, Lay’s chose to create a campaign that focuses on something we all love to do: Movie Watching. And whether you’re watching Comedy, a Horror Movie or a Sci-fi, nothing goes best with this activity than a bag of chips.

As part of the digital team for this account, I adapted this international promo campaign to the local market, communicating through a mix of Facebook posts, Facebook ads and Google Ads.

Art Director: Bianca Solymosi

Copywriter: Ciprian Odobescu
Head of Art: Paul Nedelcu
Group Creative Director: Andreea Golban
Strategist: Alecsandra Apostolescu
Head of digital: Anda Andrei
Social Media Manager: Vlad Mares
Creative Director: Eugen Suman
Group Account Director: Oana Andrei
Account Executive: Marina Pirvan