Humans have been fascinated by the beauty of starry nights and the mysteries of the universe since ancient times. Not only does a sky full of stars conjure hope and calmness, but it also triggers people to reflect on their past and future. Moreover, it also a reminder for a broader perspective that is beyond the boundaries of the Earth. By considering the galaxy as a part of the lifestyles, adults can gain more knowledge, and children can ideate and imagine more freely. It could be a chance for one to have a happier and more prosperous future. In a time where traveling beyond the Earth is possible, people become more familiar to the outer space and the galaxy. We wonder what kind of science communication was essential to spark people's interest and aspiration to journey to this remarkable place.

We were in charge of the art direction for "Sora Tourism,"  a non-profit organization that is founded by public-private sectors. To explain the charm of the galaxy and the outer space, we strive to promote the universe as "sora" (meaning sky in Japanese) with "sky × travel."  The branding concept of  "traveling towards space" attempts to create an attractive lifestyle that brings happiness, peace, and dreams to the people. Thus, we designed the logo after the spacecraft that was launched in 1977: the "Voyager." Additionally, we utilized the "golden record" from symbolizing the journey into the deep space of stars, to the message for extraterrestrial life. Furthermore, we used illustrations to include various astronomical observational materials; for instance, sightseeing information, news, sky related articles, know-hows, and manuals on the website.

With a wide range of members including researchers, former astronauts, travel agencies, media companies, and local governments, we were able to collaborate on various projects such as astronomical observation tours and rocket launch tours. As a result, a community centered on "space" is now expanding. In the future, we will add more contents on the website for people to enjoy and to become more accustomed to the galaxy with astronomical calendars and observation maps. We are also currently searching for product developments such as telescopes and jackets for cosmic observations to aid us to travel to space one day.  We strive to promote science communication, promote the industry, and revitalize the region to support a brand that makes traveling an attractive lifestyle.