Top View is a Logo design experiment for an imaginative Hot Air Balloon company which does tours of the most beautiful cities in the world. The challenge was keeping the logo simple, yet still make it unique and convey the magic and surreal experiences people might have.

The reason orange was chosen as the primary color, is because in most cases, orange promotes confidence, enthusiasm and adventure-seeking.

The Handwritten "Top View", looks almost like a signature. And it might trigger the emotions of Excitement and Energy, which fits well with the brand notion.