THE MAIN PARK OF RUSSIA’S CAPITAL
In terms of its significance, the Zaryadye park could be compared to Ground Zero in New York — the former location of the World Trade Center twin towers. In terms of status, it is similar in magnitude to the reconstruction of the Reichstag building in Berlin. It is impossible to find a similar undeveloped site in the heart of any other global capital. For this particular reason, the Moscow government is conducting this international, two-stage competition for the design of Zaryadye Park, which aims to form an essentially new image of Russia. This is one of the first such competitions on this scale in the 21st century and is on par with the West Kowloon Cultural District (WKCD) development project in Hong Kong.
The establishment of Zaryadye Park is to serve as a notable branding initiative of the Moscow government. No new parks have been created in Moscow since 1958. Since that time all efforts have been focused on simply maintaining the existing green spaces, whose numbers have steadily decreased. Zaryadye Park is to become a fundamentally new kind of park — a park of the 21st century and a model project that demonstrates the latest advances, techniques, materials and technologies in this field.
This time we have partnered with the Strelka Institute for Media, Architecture and Design to create a website for the competition to design of Zaryadye Park and we had 30 days to pull it off.
We developed a balanced, yet bold solution that effectively communicates the magnitude of the project and lets participants easily register and apply for the competition as well as obtain the necessary updates and follow the timeline of the competition so as not to miss any important stages.
We also created abstract patterns, drawing inspiration from landscape and architectural hatch patterns, that are to be used not only on the website, but in offline materials as well (internal documents, invitations, etc.)