Co-founding Charity Electric in 2017, my initial task was to create the final branding to help personify an exciting new brand specializing in non-profit fundraising and marketing strategy. The Charity Electric wordmark and icon work together in a variety of lock ups and have served the organization well since its inception.

The vibrant yellow helps to instill the sense of energy and excitement that our projects brought to clients and their donors, while the formal navy blue evokes a sense of security and trust.