Job opening for a fighter pilot. In a job section of a newspaper, expensive job ads don't struck out. Since most job ads all look alike, attracting attention is the most important aspect. Any interested candidate is redirected to the website of the Belgian Military for a full job description and further steps. This job ad will attract attention no matter where on the page or between any other ads. Because of the simplicity of the ad, the user interaction of turning the page -normally a no go- is easily attainable mainly because the beginning and end of the text is readable without moving the newspaper.
 
"Do you have eagle eyes? Are you secretly a speed freak? Do you only feel good when flying at 900 km/h through the sky? Then go to www.mil.be/jobs and take a flying start."
 
"Do you have eagle eyes? Are you secretly a speed freak? Do you only feel good when flying at 900 km/h through the sky? Then go to www.mil.be/jobs and take a flying start."
jet stream
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jet stream

Job ad for a fighter pilot. Meant to attract attention, the reader needs to turn the entire magazine to read the typographical ad, following a lo Read More
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