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    I was tapped to lead creative and strategic efforts for a user-friendly, highly interactive Digital Press Kit for DirecTV's first original series… Read More
    I was tapped to lead creative and strategic efforts for a user-friendly, highly interactive Digital Press Kit for DirecTV's first original series, "Rogue." Designed in collaboration with DirecTV's PR Agency, Sunshine Sachs, Roguemedia.tv became the first of it’s kind. In an industry that relies heavily off pdfs and print material, we wanted to extend our reach by going digital. I designed a fully responsive microsite for press and media which included behind-the-scenes footage and full episode “sneak previews” of the drama series about a female undercover detective who goes ‘rogue’ to join the mob. In addition, the site was built with a customized CMS to provide users exclusive access to photo galleries, cast and crew bios, full episodes, and various promotional materials. Aggressive deadlines are common in Hollywood, and so was the case for our project. We pulled all-nighters and delivered the award-winning site in less than 2 weeks from concept to development. Read Less
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