Grand Central Brewhouse
Branding, Packaging, Brand Platform
The Grand Central District in St. Pete, FL is the melting pot of the city with different businesses, cultures, and backgrounds. Inspired by the design philosophy of Bauhaus that form follows function, Grand Central Brewhouse is based on a no-frills, no-gimmicks approach that favors utility over show. This thought process is woven into the design of the GCB aesthetic, as well as their beer brewing process. A logo that is both refined and well-structured and a color palette that takes traditional primary colors and infuses them with the heart of St. Pete, GCB is the potluck of cultural differences that come together to share something special, beer.
Project created at Hype Group
