The Japanese counter is a food truck in Saudi Arabia. After years of successful work, they decided to open a little restaurant in the city center of Riyadh.
The main challenge was to show the Japanese Identity and making a new identity in a modern and stylish way.
What makes the Japanese food unique?!
What the customers find here is not only the taste , it is the unique culture and experiment from a country known in Arab nations as The planet of Japan!
They came here to eat using the sticks, they are longing to travel to japan, wear the kimono and see the Torii Gate!
Client: The Japanese Counter | Scope: Brand Identity, packaging | Year: 2018 | Agency: ISAMA