Cadbury Dairy Milk Campaign
January 2017 Egypt
Client: Cadbury Egypt
Creative Concept: Mostafa Gad
Art Direction: Mohamed El Hussamy, Mostafa Gad
Graphic Design: Mohamed El Hussamy
3D Modeling: Abd El Aziz Abd El Hamid
CDM launch one of their biggest campaigns in 2017 “Cadbury Flavourism”. The objective of this campaign is mainly to create awareness and remind people that we have different variants (Cadbury plain, hazelnut, fruit and nut, bubbly, caramel, CDM Oreo, Marvellous creations Jelly popping candy and Marvellous creations gummy cookie crunch) that meets every taste and personality. This campaign was launched in Australia and South Africa and they connected every flavour with different personality. The campaign will be massive it will be supported on TV, OOH and on ground
