Efi Kabak's profile
Qualier - Fashion Boutique Branding
Simple beauty for everybody Qualier

Qualier is a fashion boutique in Paris, France. They started the business with just a sign on top of their store. After few years of hard work, they decided to create a brand that people recognize and most importantly remember. This is where I jump in to help Qualier to achieve this goal. We started off with a good ol' style board to decide on overall feeling, we found the right typeface, packaging even designed a landing page concept for Qualier.

Before getting to work, we gathered a simple moodboard with Qualier. We wanted to understand the brand and peek its future.  
Credit: Stocksy
We revisited & tweaked one of the most elegant typefaces alive; Baskerville. Even though the letters edited, the structure remained the same. 
Qualier's clothing line is all about simplicity so are the business cards.

Let's talk about your business. Stay in touch.

Qualier - Fashion Boutique Branding