LOCA
RESTAURANT OPENING & BRANDING CAMPAIGN
predetermined brief
Briefing
Like many other industries, also classic gastronomy has to cope with new trends and changes every year. And it always gets harder to find a crucial differentiation from other competitors. Nowadays the trend is often towards a healthy and balanced diet.
(to get further and detailed information on this project, please refer to project description and details at the bottom)
Task
The aim is to create a new, hip and trendy restaurant concept under the condition of a new food trend and to advertise the approach in a proper way.
• Opening in Innsbruck
• Restaurant name: “LOCA” - low carb kitchen
Concept > 3 components:
Low carb diet
few to no carbs
Multicultural products
buffet with a large selection of ingredients)
Experience/Entertainment
guests grill on Teppanyaki plate
Brand Wheel
Responsibility of the brand
„low carb kitchen“
Tonality
cosmopolitan, healthy, light, creative
Benefit & Reason Why
The LOCA combines healthy nutrition with multicultural tastes to achieve an unique cooking and dining experience.
