Overview of NaHora
NaHora serves as a dynamic bridge within the fintech sector, designed to streamline the interaction between financial institutions, retailers, and end consumers. The platform stands out for its commitment to making financial transactions not just accessible but also straightforward, efficient, and user-friendly. As a fintech company, NaHora embodies the spirit of innovation, aiming to enhance the financial well-being of individuals and businesses alike.
My Role
I was responsible to craft the visual identity of NaHora, working in close collaboration with the company's director and key stakeholders. This process was about translating their vision and brief into a coherent and impactful visual identity. My focus was on creating a design that would not only resonate with the values and aspirations of NaHora but also position the brand as modern, approachable, and instilling confidence in its users.
Key deliverables:
• Logo Design: The logo, featuring a clover, was chosen for its symbolism of good fortune and growth, reflecting the potential and optimism inherent in NaHora's mission.
• Brand Book: A comprehensive guide detailing the application of NaHora's visual identity across various platforms and materials, ensuring consistency and cohesiveness in brand representation.
• Pitch Deck Template: An editable PowerPoint template, designed for NaHora's team to create consistent and engaging presentations, enabling them to effectively convey the company's value proposition and strategic vision to potential investors and partners.
• Art Direction: Guidance on the aesthetic and stylistic direction for NaHora's branding materials, ensuring that all visual content aligns with the brand's identity and values.
