Oreo "Wonderfilled" A global campaign that re-invigorated the world's best loved cookie. Worked together with Jorge Calleja, CD/AD Magnus Hierta, designers Chris Peel and Angie Elko and many more talented people to build this award-winning campaign. I wrote the brand book, all the scripts, all the songs, all the music, and helped develop the work with Martin Allais, We Are Royale, Buck, Brand New School and more. Partnered with artists like Owl City, Kacey Musgraves, Chiddy Bang, Tegan & Sara and my 8-year old daughter to get the voice of the voice of the campaign just right. Additional music production by Black Iris and DuoTone. Translated into different languages all over the world.
In addition to the bigger production pieces, we also kicked out simpler reactive social pieces. A good example is this piece we did for the Royal Baby; we used the occasion to remind people that to parents, every baby is royal. Got my daughter to sing it one morning before school, and she nailed it in one take. Awwww.
