soundpixel
Branding exercise
Soundpixel is a fictional company created for the purpose of a branding exercise. Soundpixel is a company dedicated to the creation of video game music and prides itself in using real instruments played by real professionals. Without the use of synthesizers or computer-generated sounds, the musicians at soundpixel can still capture the unique soundscapes of virtual worlds. The icon merges the pixelated look of retro video games with a classical instrument, inspired by Caravaggio's "The Lute Player (c. 1596)". The pixels are also a playful way to bring more color and convey that retro pixel feel to give the brand diversity. Rounded corners give the icon and the brand a more contemporary, approachable feel and conveys the idea of pleasant sounds.
