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    Final year university project. I used the project as an opportunity to explore my passion for branding and identity design, by creating a new ima… Read More
    Final year university project. I used the project as an opportunity to explore my passion for branding and identity design, by creating a new image for a fictional vodka company. Read Less
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Volchitsa Vodka Brand Identity
Final Year Project, Branding and Identity Design
For my final year project, I chose to focus on the creation of a fictional new brand of Vodka. The name Volchitsa means 'She Wolf' in Russian, a name which I have tried to translate into a sleek, powerful image for the brand. I wanted to try and develop a brand that could stand up to market leaders, hence the 'Black Is The New Red' slogan (meant as a bit of a joke, it is a dig at Smirnoff which I'm sure no brand would actually use!)