New Branding for UpBright
UpBright is a lighting solutions company that provides safe and eco-friendly light bulbs.
Nowadays, there's only one thing. light leads the inspiration for everyone in excellence. UpBright is a main merchant of Driven bulbs and lighting items that needs everybody to find the world through light. The initial product line of lights has expanded to include fixtures and a wide variety of electrical devices for commercial and industrial use.
Propelled by the progression of power and drove innovation, we planned a one of a kind and present day brand that isolates itself from the business platitudes.
The "Up" recalls for being hopeful, higher and positive, followed by "Bright" which means giving out or reflecting a lot of light. Name is actually more readable that makes it easy to pronounce and write.
Brand friendliness is the key for catchy feel of name and colors.