Spa Esprit: Super Vibrator Massage Campaign
Background:
Spa Esprit wants to inculcate a practice of mindful living, focusing on how to achieve
a balanced lifestyle amidst the busy and hectic lifestyle. Our USP being to re-define the spa space with innovative spa and vibration energy experiences.
Objective:
- Build awareness & spark open conversation about vibration energy,
using the magic of sound healing to front the campaign.
using the magic of sound healing to front the campaign.
Message:
RELAX. RESET. RECENTRE
A new-age energy rebalancing massage combining touch, scent and sound
to heal you from inside out
IG stories for @spaesprit
Pre-Launch - Teaser of PR kit
Objective:
- Introduce Super Vibrator and drive treatment interest
- Create demand by driving education and the importance of energy balance and good vibes.
Key Message:
Super Vibrator - a customised treatment that vibrates you to a deeper state of relaxation
IG stories for @spaesprit
Launch of Super Vibrator - PR event coverage
IG stories for @spaesprit
Objective:
- Position SE as the #1 Holistic Energy Healing Spa Experience
- Educate and seed the importance around energy balance and good vibes.
Key Message:
- Importance of energy balance
- Effectiveness of sound therapy
- Highlight customisation of Essential Oils & their benefits
IG posts for @spaesprit
