Branding Cairo was a project created in the German University in Cairo, that aimed to give students the opportunity to discover Cairo's identity and create a new visual identity that represents the city through their own eyes.
Step 1: Field research
Step 2: Concept
So the main thing I noticed during this journey is that everything was random in the city and the only possible way to get out of troubles and to make your day go smoothly, is with love. Thus I began to create a logo that represents this in the simplest way possible.
Step 3: Logo
Step 4: Carrying on with the identity...
Step 5: How to bring this identity on ground
Some fun posters