Differentiating an electricity provider from its competition by shifting its target segment and adding a wave of personality. We imagined PacificLight as a series of neutrons – weaving the brand’s messaging of positive energy into a constant flow of particles. Ever-moving and continuing to spread its cheer to everyone around from its easily recognisable orange glow.


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PacificLight
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PacificLight

Differentiating an electricity provider from its competition by shifting its target segment and adding a wave of personality. We imagined Pacific Read More
190
2.7k
7
Published: