VINVAL GESTALTUNG
Rebrand Project
Vinval Gestaltung is an interior architect studio in Lenzerheide, located in the Swiss Alps. Since its inception in 2015 VINVAL (VINtage VALue) have focused on quality, longevity and sustainability, on regional and visually striking materials, on an eclectic natural mix of the old and the new, and last but not least on the interplay of cultures.
The Challenge
The problem was, Vinval was known to many as still being just a local shop for furniture. Most didn't know that they actually specialize in interior design and are actually very good at it.
The Steps
After a thourough discovery session, we assessed that they need a complete rebrand, new positioning in the market and a proper brand and marketing strategy.
The Solution
We dived deep into Vinval's desired future state and uncovered some interesting facts: they wanted to do more than just create interior design, they wanted to educate the market place, travel the world and gather the best solutions for sustainable living and then share that with their community. They wanted to be a brand, with a cult following. A Following which would shape our future of living together.
We created a visual identity, that struck a professional but very approachable vibe, with a logomark worthy of being a cult symbol, which could embrace big things to come. Vinval Gestaltung should be known for creating spaces, not just interiors: Real living spaces.
Thank You for watching! :-)
