2018 Chinese New Year Gift Box Design

•

2018 五符临门新年礼盒

TIME：2018.1

△ 2018 Chinese New Year Gift Box Design 2018年小红书五符临门新年开运礼盒

『符』（fú） first appeared in Oracle, representing the good meaning of auspicious omen. The New Year's blessing is also a beautiful expectation for the Chinese people in the coming year.
『福』and『符』are the same of the pronunciation in Chinese, and 『符』 is a prayer for a better life in the future.

『符』（fú）最早于甲骨文中，代表了吉利吉祥等美好的寓意。新年祈福也是中国人对来年的美好期许。

『福』和『符』在中文中的读音一样，『符』是对未来美好生活的祈祷的文书。

There will be a lot of "Flags" which means wishes and goals in the new year, however, it is very possible that half of these "Flags" will collapse at the end of the year.
So we thought of the concept of "fú", hoping to help you guard these New Year wishes.

新的一年中都会立很多Flag，但有可能这些Flag在年末的时候都倒塌一半。

我们就想到了请“符”的概念，希望能帮大家守护这些新年的愿望。

Packaging & Presentation｜包装和呈现

In the packaging design, we used the concept of heaven and ground. "Heaven" is the cover, "Ground" is the bottom, it is a very traditional Chinese saying, very suitable for the traditional Chinese New Year.
The products inside the gift box including a New Year's calendar, red bags, notebooks, stickers, enamel pins, a travel tag and socks.

包装设计中，运用了天地盖的设计。“天”为盖，“地”为底，是一种很中国传统意义的说法，非常适合于传统的中国新年。

礼盒内部的产品包含：新年台历 / 红包 / 新年笔记本 / 五符贴纸 / 金属徽章 / 行李牌 / 情侣袜子。