Quaker City Mercantile, from Philadelphia, PA, is a unique force in the drinks industry. As well as creating world-famous spirit, beer and wine-based libations, they also build and grow product lines for select partners worldwide.
In 2018 they asked Douglas Schneider to paint three fruit illustrations for Miller-Coors' new sparking Italian-Style spritz, Bella Amari. Two flavors have been launched in Canada this summer.
Quaker City Mercantile created three different packaging options for Miller-Coors. The three fruit illustrations had to fit comfortably in all three layouts. After test market research one design was chosen and two flavors were launched in Canada.
