A project for website of RUNNERS a local footwear brand targeted mainly to young people. "Escape from the boredom" platform  was inherited, and the main task wast to build the website up to this platform. The concept was to search for the opposite of Boredom /living still, every day looks like the one before, all you do are grey routines and nothing is unexpected - nothing much MOVES/. So the site becamе full of kinetics, averything is in motion and its all operated by the shoes. Thus the site became very untraditional and entertaining - two of the main weapons in the fight against boredom :)
The Landing Page of the site.
Browsing through the gallery
The main Headline "Escape from the Boredom"
Two of the characters: the Bee and the Butterfly
Kinetic part from the site
Kinetic part from the site