ʀ° Founded in February 2013, Beatfreeks is a creative youth engagement agency based in the heart of Birmingham. They are an award winning social enterprise who are pioneering new ways of engaging, empowering and equipping young people and spaces through a blend of arts & media, social action, leadership, and enterprise.
Beatfreeks were looking to elevate their status by redeveloping their current branding to better position themselves in reaching their target audience and reflecting their ambitions and professionalism.
ʀ° The logo represents their collective philosophy and mindset. Inspired by educational institutions and sport team crests, the logo intends to be recognizable, confident and welcoming.
ʀ° The new branding focuses on collaboration and youth movement, where today's young people can be a part of a company/family/establishment that allows for free expression without fear or condemnation.