The new brand story of Dobbel Palm
This rebranding project has a lot to tell.
Dobbel PALM is a limited edition beer during the winter that used to be a gift from the brewer to its customers and suppliers back in the day. These days, it’s a widely known tasteful beer that has a special character.
Wisefools was asked for the rebranding and packaging design and added the personality to the character.
The colors and patterns in the design creates a very moody, but contemporary atmosphere. The storytelling around the brewer, with an outline and a signature, makes for a strong customer engagement.
The colors and patterns in the design creates a very moody, but contemporary atmosphere. The storytelling around the brewer, with an outline and a signature, makes for a strong customer engagement.
Cheers!
