Onomura
The task
To build a communication system for a Nigiri Room located in Mexico City. Based on the essence of Japanese contemporaneous sushi rooms, Onomura addresses a refined and culturally valuable concept to its guests.
The challenge
In a city immersed with Japanese culinary experiences, the concept had to exceed several obstacles such as timelessness, refinement, and the elegant simplicity of a traditional sushi bar.
The solution
The branding suggests a modern twist on the honest, purposeful, and sober tone found in traditional restaurants. Handmade ink textures give Onomura a unique, artisan feel. A precise selection of materials, such as rice paper and soy substrates, were utilized for the stationery to excite various senses while heightening the client's experience.
Discipline
Naming / Photography / Signage / Illustrations / Brand collaterals.
