Now this was a fun one. We worked with Tosh Hall at Landor in San Francisco on the re-design of the iconic Champagne of Beers: Miller High Life. The shoot was done in two parts: the first one being an exploratory shoot to determine a look and feel for the client's feedback. We knew it needed to be luxurious, golden and cover a range of styles, so we created images ranging from explosive splashes to up-close and personal details where we painstakingly applied each and every drop. In the end, simplicity won, but there's nothing wrong with that. Run to your nearest beer distributor and pick up a 12-pack to see for yourself!